~ SEO (Search Engine Optimization) ~

More to come!
SEO is sole purpose is to help search engines find your website, put you higher on the ranking lists and help potential customers find you.  We NEVER put this above the sole purpose of a website.  To connect with the customer so that they will want to contact you or purchase something from you.  In no way should you ever allow an SEO company or person to put SEO above what the customer sees.  After all, the purpose of the website is to get more business, not "hits."  Hits don't pay your bills!

We will write more about the following topics:
Meta Tags
Key Words
Title Tags
New Content (relevant, with key words "hidden" in the text, like raisins in bread)
Blogging as a Search Engine Tool and way to keep in touch with your customers

Google has an AWESOME tool that helps you find Key Words for your website.  I will walk you through this later.
https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&ideaRequest
Google has amazing tools to help you with your Search Engine Optimization.  See link below for the PDF.

SEO CHECKLIST


SEO BASICS 
  • Create unique, accurate page titles 
  • Make use of the description meta tag 

IMPROVING SITE STRUCTURE 
  • Improve the structure of your URLs 
  • Make your site easier to navigate 

OPTIMIZING CONTENT 
  • Offer quality content and services 
  • Write better anchor text 
  • Optimize your use of images 
  • Use heading tags appropriately 

DEALING WITH CRAWLERS 
  • Make effective use of robots.txt 
  • Be aware of rel="nofollow" for links 

SEO FOR MOBILE PHONE 
  • Notify Google of mobile sites 
  • Guide mobile users accurately 

PROMOTIONS AND ANALYSIS 
  • Promote your website in the right ways 
  • Make use of free webmaster tools
search-engine-optimization-starter-guide.pdf
File Size: 4318 kb
File Type: pdf
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